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Selling Your Home

Attracting the highest possible value for your home requires proper preparation, effective marketing and an expert knowledge of local market conditions.  I can help you navigate the process and ensure your experience is as positive as it is successful.

Key in the Lock
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Evaluating Your Home

The first step to selling your home is to evaluate the home's condition. It will be important to address any cosmetic or functional problems and discuss potential upgrades or improvements that may bring additional value to your sale. Note that some problems may require disclosure to potential buyers.  We will discuss the findings and available options to help ensure your home is in the best condition possible for attracting buyers.


Choosing A List Price

There are many important factors to consider in determining a competitive list price for your home, such as location, condition, age, supply and demand, as well as local market conditions. It will also be valuable to conduct a Comparative Market Analysis (CMA) of similar homes that have recently sold in your area.  Understanding what the market will pay is a critical part of achieving a successful sale, and all of these factors will help guide your decision to establish a list price.

Choosing an asking price
Getting Market Ready


Getting Market Ready

Preparing your home to sell can make a big difference in what a buyer is willing to pay for it.  Depending on the condition of the home, there are three key considerations: maintenance and repairs, renovations and upgrades, and staging. Getting market-ready may include a variety of tasks, from reducing clutter and fixing maintenance concerns to updating paint colors and addressing landscaping needs. It may also be advantageous to have the home professionally staged.  My service includes complimentary home staging and garden staging consultations.  The focus of this process is to prepare your home to make a great impression and invite the most attractive offers possible.


Listing Your Home

When your home is ready, I will have professional photos, virtual tour and floor plans done.  My 30 point Marketing system will be customized for your home and implemented to ensure that we reach the widest possible audience and attract the right buyers.  Your home will be listed on the local MLS and syndicated to area brokerages and agents.


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Home Showing


Home Showings

Once your home has been listed, home showings will begin.  It may also be advantageous to hold an open house.  Typically, the homeowner is not present for home showings, but you will be notified in advance of any appointments, and showings can be scheduled during specific times to avoid inconvenience. This creates an inviting and welcoming atmosphere for buyers touring the home.  During the Covid-19 pandemic showings are by appointment only.


Receiving Offers

An offer, or multiple offers, will be made by a buyer, which you may accept, counter, or reject.  If a counter-offer is made, we will enter a period of negotiation until an agreement is reached by all parties, or you choose to reject the latest counter-offer.  Negotiations can involve many factors, including settling on a sale price, concessions and financing.  Once all parties reach an agreement, you will officially be under contract!

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Appraisal & Inspection

Once an agreement is reached, the buyer may order a professional inspection and appraisal to evaluate the condition and value of the home.  Depending on the results of these reports, we may enter another round of negotiations until an agreement is reached by all parties.  Depending on the negotiation strategy, you may choose to complete repairs requested by the buyer in order to optimize other negotiation factors.



Closing day!  The buyer’s lender will provide final confirmation that they are approved to close, and you will sign the paperwork required to complete the sale.  This process typically takes an hour or two.  Once the paperwork is signed by all parties and the sale is registered in the land title office, your lawyer or notary will wire the net proceeds of the sale to your bank account, and your home will officially be sold!


I can sell your home!

If you're thinking about selling your home, let's talk about how I can help you get the best offer possible.  Get started today by requesting a Comparable Market Analysis (CMA) to help you understand the value of your home in today's market!

Gordon Urquhart
 Personal Real Estate Corporation

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